Collaboration: The New Currency For A New Era with Dawna Markova, Ph.D. and Angie McArthur

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Never have we needed collaboration more than at this time in our cultural evolution. Research has shown that collaboration increases our intelligence, and in these threshold times we need to be functioning on the highest creative level we can possibly reach. Dawna Markova and Angie McArthur share with us the difference between a “mind share economy” and a “market share economy.” In a “mind share economy” the currency is ideas. The more ideas you generate, the more ideas you share with each other, the richer all of you are. In a “market share economy” the more of something you have and the less someone else has, what you have is more valuable. This sets up a culture of competition. It loses the rich and creative environment that is generated by a culture of collaboration. In a “mind share economy” the leader is a host, encouraging diverse people to contribute their ideas and their value. Besides collaboration, Markova and McArthur encourage us to know what our thinking talents are, those unique qualities with which we are born. Then, we must get to know the thinking talents of others in our circle of work, family, and play. McArthur says, “To be able to dignify our differences in thinking is essential. We are homosapien sapiens and if we don’t learn to think with people that think differently it’s dangerous to the entire world.” (hosted by Justine Willis Toms)


Dawna Markova, Ph.D. is the CEO Emeritus of Professional Thinking Partners. She’s known Internationally for her research in the fields of learning and perception. She’s a former senior affiliate of the Society for Organizational Learning, originated at MIT’s Sloan School of Management.

Dawna Markova’s books include:

Angie McArthur is the CEO of Professional Thinking Partners and co-founder of SmartWired and the Smart Parenting Revolution. As an expert in communication and learning styles, she has developed strategies for authors, corporations, CEOs, and the ongoing Executive Champions’ Workshop.

Dawna Markova and Angie McArthur are the co-authors of:

To learn more about the work of Dawna Markova and Angie McArthur go to

Topics Explored in This Dialogue

  • What is the difference between a “mind share economy” and a “market share economy”
  • How do women’s and men’s brains differ
  • What is the best advice for successfully meeting a new person
  • Why confusion is not a mental disorder
  • How may we better access our own inner talents
  • How can you learn to collaborate with yourself and then successfully collaborate with others
  • How can you can get advice from each of your thinking talents
  • What is collaborative intelligence - CQ
  • Why are the “conditions of thinking” different for different situations and people
  • Why do we need to learn to ask better questions
  • What is the Smart Spark app for children

Host: Justine Willis Toms      Interview Date: 10/1/2015      Program Number: 3562

Music Playlist

From Album: Beautiful Wasteland
Artist: Capercaillie
1998 Survival Records #RCD 10441

Opening Essay: Track 09 Kepplehall
Music Break 1: Track 01 M'Ionam
Music Break 2: Track 06 Co Ni Mire Rium
Music Break 3: Track 09 Kepplehall