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When talking about the future of the environment, choosing between what is bad and less bad isn't good enough, according to Bill McDonough, who with his partner, chemist Michael Braungart, are championing "the next industrial revolution." He speaks of his work with Ford, China, Green/Blue, Louis Mumford and more. For anyone concerned about our ecological future, this dialogue serves as a positive tonic. Includes special guest Steve Bradfield of Shaw Industries, the largest carpet company in the world, which has adopted "cradle to cradle." (hosted by Michael Toms)
William McDonough is an anticipatory design architect. But more than that he is a philosopher for the 21st century and is asking some of the most critical questions we should be thinking about in these challenging times. He’s the former Dean of the Architecture Department at the University of Virginia, and was named “Hero of the Planet” by Time magazine. He’s also the winner of three U.S. presidential awards including the Presidential Award for Sustainable Development.
He is the author with his partner, Michael Braungart, of:
To learn more about the work of William McDonough go to www.McDonough.com and www.c2ccertified.org.
Steve Bradfield is Director of Corporate Environmental Affairs at Shaw Industries, the world's largest carpet manufacturer. Shaw Industries is 2003 recipient of the Environmental Protection Agency's Presidential Green Chemistry Challenge Award for their innovation in material. It has adopted the "cradle to cradle" concept for their carpets.
Host: Michael Toms Interview Date: 5/2/2003
Program Number: 2988
From Album: En-TranceArtist: Conrad Praetzel1995 Perfect Pitch Music PA-103Tracks - Question of Bliss, Waking the Shadows
From Album: Worldbeat AfricaArtist: David Lyndon Huff2003 Green Hill Productions GHD5327Track - Trance
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