Sustaining Earth Through Natural Capitalism with Paul Hawken

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With every living system on Earth in danger, is it possible to create profitable businesses that do not destroy the natural world around us? Paul Hawken says not only are business and government reasonable agents for such change, but the only vehicles that can make this happen. By changing the focus from "saving the environment" to "saving business" we can do both. Hawken opens up your eyes to how much control big business and government have over our lives and our natural resources, and how sustainable business creates more jobs for more people, while simultaneously reducing the impact on nature. As he points out, "It goes without saying that if Kuwait were known for its broccoli fields, we would not have felt it necessary to send in U.S. troops." (hosted by Michael Toms)


Formerly a highly successful entrepreneur, Hawken has been called the "poet laureate of American capitalism."

He is the author of:

  • The Ecology of Commerce: A Declaration of Sustainability (HarperBusiness 1994)
  • Natural Capitalism: Creating the Next Industrial Revolution (LittleBrown 1999)

Topics Explored in This Dialogue

  • Ways you may be unknowingly contributing to the ecological crisis
  • Defining what true democracy and capitalism really means
  • How sustainability and government go hand in hand
  • Where does control of our natural resources belong?
  • The power of business to destroy or restore the Earth
  • The corporate charter: more crucial now than ever
  • Exploring alternative energy
  • What the global economy is doing to Indigenous cultures
  • The relationship of the human spirit to sustainability
  • Y2K as a catalyst for sustainability
  • What America was truly founded on
Host: Michael Toms       Interview Date: 1/26/1999       Program Number: 2757