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"We make it easy to make a difference." With this simple, but profound statement Michael Kiesnick explains how he challenged the basic assumption that dictates most business practice, the financial bottom line. Believing that Americans want to make a difference, he created Working Assets, a social change organization hidden within a telephone long distance and credit card company. A portion of every payment a customer makes is given to non-profit community organizations. Kieschnick explains why leadership that makes a difference is local, community based and value driven. He says, "I think people are just hungry for a different way of looking at things." In a time when corporate greed is often the enemy of social responsibility and ecological sustainability, here is a successful business model that is making a positive difference. (hosted by Michael Toms)
Michael Kieschnick is the co-founder and President of Working Assets, and founder of Dads and Daughters, an education and advocacy group for fathers and daughters that strives to eliminate cultural messages that value daughters more for how they look than who they are. Topics Explored in this Dialogue:
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