Getting the Real Story: Bypassing Corporate Media

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The rise of new communications technologies capable of linking us as never before coincides with an unprecedented bid by the corporate media to monopolize the message. How can media be used to catalyze a national and global conversation about what really matters? Peter Montague the editor of Rachel's Environment and Health News, Mark Sommer, the Executive Director of the Mainstream Media Project, and Elise Hoeg of the Rainforest Action Network describe strategies that are working. 


Peter Montague is the editor of Rachel's Environment and Health News, a publication of the Environmental Research Foundation. 

Mark Sommer is the founder and Executive Director of the Mainstream Media Project (a nonprofit that seeks to bring new voices into the mainstream), an author, independent journalist, commentator, and syndicated columnist who has written three books and hundreds of articles. 

Elise Hoeg is the Director of the Campaign for Sane Economy at the Rainforest Action Network. This campaign uses direct action, popular education and media strategies to pressure corporations. Elise educates activists on the effective use of the media and stages media tantalizing events to penetrate corporate press rooms. 

Bioneers Series III includes the following programs: 

  • BN301 Part 1: The Duh Principle: Better Safe Than Sorry
  • BN302 Part 2: Energy Security: the Growth of Soft Energy
  • BN303 Part 3: Light At The Edge of The World: Reinventing The Poetry of Diversity
  • BN304 Part 4: Greening Medicine: the Mainstreaming of Herbs
  • BN305 Part 5: Soil and Soul: The Future of Farming
  • BN306 Part 6: I Heard the Voice Of A Porkchop: The Theoretical Promise Versus The Actual Perils Of Genetically Modified Organisms
  • BN307 Part 7: Less Is More : Toward A Zero Discharge Industry
  • BN308 Part 8: Daughters of Thoreau: Not Too Well Behaved
  • BN309 Part 9: Plants and People: Who's Cultivating Who?
  • BN310 Part 10: Getting the Real Story: Bypassing Corporate Media
  • BN311 Part 11: Nature As Healer: Restoring Life As Community
  • BN312 Part 12: The Wonders of Gaia: Nature is Symbiotic
  • BN313 Part 13: Nature and Spirit: It's All Connected 

The Bioneers series consists of three sets of 13 programs each:

Bioneers Series I The Bioneers: Revolution From the Heart of Nature
Bioneers Series II Improving Environment By Changing The World
Bioneers Series III

 Inspired by the philosophies of the Deep Ecology movement, the Bioneers are heroic examples of people living as if nature mattered. Join us as we look deeply into the magic and mystery of the convergence between leading-edge science and ancient wisdom for a Declaration of Interdependence for the new millennium. Though these programs were produced in the 1990s the contents of this series are timelessly relevant. 

HOST: Michael Toms     INTERVIEW DATE: 2002            PROGRAM NUMBER: BN310