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"We have done something no other company has ever done in the history of business and many people think it was the most stupid thing we did. I think it was the bravest. . ." boasts Anita Roddick, best known as the outspoken founder of The Body Shop, now celebrating its 25th anniversary, with 1500 stores in 47 countries. She has dedicated herself to putting her money not only where her mouth is but where her heart is. Roddick was the driving force behind The Body Shop's activism: challenging big business and the beauty industry to act responsibly in areas ranging from human rights, animal rights, and women's self-esteem, to NAFTA and globalization. Immerse yourself in the feisty dialogue between Michael Toms and Roddick as she shares some of the highs and lows of her business activities and her vision of how all businesses can be about public good rather than private greed. (hosted by Michael Toms)
The late Anita Roddick set the standard for corporate social responsibility and has challenged other transnational corporations to follow in her footsteps.
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