Understanding How Advertising Works with Anton Schwartz

Anton Schwartz is the son of the late Tony Schwartz, who was a pioneer of the communications revolution of the 20th Century. Anton is the editor of the second edition of Tony Schwartz's seminal book on media:

• The Responsive Chord: How Media Manipulates You: What You Buy, Who You Vote for, and How You Think (Mango Publication 1973-2017) 

Anton Schwartz is an award-winning jazz saxophonist and composer based in Seattle. He has five critically acclaimed CDs and headlines such venues as SFJAZZ, The Blue Note, Jazz at Lincoln Center and Yoshi’s, plus countless jazz festivals. He graduated magna cum laude from Harvard in Math and Philosophy, and was a National Science Foundation Fellow at Stanford University in Artificial Intelligence. 

To learn more about Anton Schwartz visit http://antonjazz.com/. 

To learn more about the work of Tony Schwartz go to http://www.tonyschwartz.org/books/responsive-chord/. 

Host: Justine Willis Toms   Interview Date: 4/9/2017   Program Number: C0410

More from Anton Schwartz

The full one-hour version of this program is available here for purchase and download:

Understanding the Principles of the New Communications Landscape with Anton Schwartz