Conscious Capitalism with Patricia Aburdene

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Greed and capitalism have long been viewed as two sides of the same coin. Particularly in light of recent headlines about sweatshops, creative accounting, and environmental exploitation, it's hard to remember that a corporation can, after all, have a conscience. But according to socioeconomic forecasting guru Patricia Aburdene, corporations can operate with a consciousness that's akin to the self-awareness we aspire to in our spiritual practices. What's interesting is that the most conscious corporations tend also to be the most profitable. Even more exciting is the evidence that we, as consumers, are a powerful force in determining whether companies are driven by greed or by an intention to look beyond the bottom line to define success in terms of their social and environmental impact as well. Ms. Aburdene explains, "We the people, as investors, as employees, as consumers, and as entrepreneurs have the power to heal capitalism of its dark side. And capitalism-conscious capitalism-has the power to save the world." (hosted by Michael Toms)

Bio

Patricia Aburdene is widely acclaimed as one of the world's leading social forecasters. She has lectured throughout North and South America, Europe, Australia, and the Pacific Rim, helping thousands of corporations and millions of people make the most of social transformation.

Ms. Aburdene's books include:

• Megatrends 2000: Ten New Directions for the 1990s (coauthor) (William Morrow 1990) and the best-selling
• Megatrends for Women: From Liberation to Leadership (coauthor) (Ballantine Books 1993)
• Megatrends 2010: The Rise of Conscious Capitalism; Seven New Trends That Will Influence How You Work and How You Invest (Hampton Roads 2005)

Topics Explored in This Dialogue

• How the way you spend your dollars can help eliminate global poverty
• Why conscious capitalism is so profitable
• Why technological innovation is like meditation
• How your values can force corporations to behave more ethically
• Why consciousness is a great investment
• How conscious capitalism can help you attain self-actualization